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Controversial suggestion: Does the price of DLC need to increase?

PLEASE READ BEFORE COMMENTING!

I think it’s necessary, and the right time for our community, the devs, and whomever they are answerable to, to come together to openly discuss what THEY want to get out of DBD, so that WE can get what WE want out of DBD.

The current roadmap and scheduling is seemingly far too ambitious as evidenced by the latest chapter and the very confusing patch notes, but my guess is that the devs don’t have much say in the scheduling that needs to be adhered to due to financial targets they’re likely under a lot of pressure to meet or exceed. I feel bad for the devs at the moment. I’m sure some of them feel a little embarrassed.

I don’t want to see a DBD from this point onward where unfinished chapters becomes a normal trend. I want to see a DBD where the devs are able to deliver their creative vision the way they intend, something they’re proud of, gives us players a great experience, and keeps their publishers and other financial stake holders happy.

I’d be totally ok with less frequency of chapter releases if it meant achieving the above mentioned points. But it would probably mean EVERYONE coming together, and a little more transparency in BHVR’s goals and needs in order for them to open to discussion on what’s necessary to give the devs what is needed to produce the product they INTEND to produce.

So... we need to be open minded in simply considering (at this stage), does the price of DLC need to increase?

Do they need to abolish the option that characters can be purchased with shards? Or, perhaps shards just discount the amount of Auric Cells are needed to purchase a character?

It’s food for thought.

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Comments

  • TheClownIsKing
    TheClownIsKing Member Posts: 6,278

    To increase the player base substantially? In the hope more DLC is sold?

  • TheClownIsKing
    TheClownIsKing Member Posts: 6,278

    That’s a fair point. They can clearly afford endorsements.

  • BattleCast
    BattleCast Member Posts: 698

    I wouldn't mind a price increase if each chapter brought more content than the usual. I would totally pay an extra $5 or even $10 if BHVR started a 4 month release schedule, but each new chapter has 4 new perks per survivor/killer and potentially more than one survivor/killer. They could even fit more mid-chapter patches in that address major gameplay issues in between chapters with a 4 month release schedule.

  • Darkandsinful
    Darkandsinful Member Posts: 39

    logged in tonight bought the new killer with shards and i don't get why you can't buy the new survivor. why is one paid the other isnt. just strange to me

  • TheClownIsKing
    TheClownIsKing Member Posts: 6,278

    This properly needs to a different post entirely. It doesn’t add to this conversation.

  • TheRockstarKnight
    TheRockstarKnight Member Posts: 2,171

    I don't think financial pressures are the reason for the four Chapters per year cycle; I think that's more something to keep people interested in the game - especially considering that Killer Reworks are often during the Mid-Chapters between those Chapter releases.

    I could be totally wrong, but I think the devs get more money from the store and Rift than their DLC. The DLC exists to ensure player retention, which theoretically encourages more people to buy cosmetics and the Rift.

    If they shifted away from their current format and merely just improved the quality of what released, I personally don't think it would help them. Yes, a lot of people hate bugs, but they don't love having no bugs - they love new content to keep the game from getting stale.

    To that end, I think they would benefit more from releasing original paragraphs occasionally instead of original chapters. They focus primarily on the next new licensed chapter and making sure it has a lot of content available (Map, Survivor, Killer) and that the content included works, with the paragraph being a much smaller affair more to keep people interested in between bigger releases.

    Ideally it would be just a Survivor - seeing as they're just a cosmetic with new VA and 3 perks, but just a Killer, or maybe a Survivor + Map or a Killer + Map would also work. Nothing huge or demanding - just something to keep people engaged in the game.

    -

    Obviously, this is all assuming BHVR is under some duress at the moment and that they don't derive most of their income from chapters.

    If everything is fine with them and this chapter was just a fluke, they have no reason to change anything besides being more careful next time.

    And if they are under duress and do get the bulk of their revenue from chapters, they would indeed probably benefit more from just making newer characters acquirable only through chapter purchases or Auric Cells.

  • Darkandsinful
    Darkandsinful Member Posts: 39

    not trying to argue but i think it goes hand and hand. why is one paid one isnt. It's part of the dlc yet only half is monetary while the other is labor. If money is an issue to make a higher quality product or just to up the standards then maybe they should look into removing shards for character purchases

    . I'm perfectly fine paying a few extra bucks per dlc if it means higher quality killers and survivor perks. or just paying for each individual kller or survivor. But i would also like to see more maps even if a dlc does not include a new character. DLC's need to have value survivors are really just skins so for the most part i don't care about purchashing a survivor when i know eventually i can get the perk in the weekly. Killers im always willing to buy. But maps to me is where i believe needs more investment and if i higher dlc price is what it takes then i'm game.

  • TheClownIsKing
    TheClownIsKing Member Posts: 6,278

    Ok, yeah, this perspective makes sense. Never thought of it as about retention rather than profit.

  • Grim_Grimz
    Grim_Grimz Member Posts: 70

    the only way increasing price coould be justified is if we had a guarentee that there were more major bug patches than new killers

    currently its Killer, Mid-chapter patch, Killer, Mid-chapter patch, Killer, Mid-chapter patch, Killer, Mid-chapter patch

    4 killers a year 4 patches right after (im a lil tired rn and my brain is saying its 3 a year but its just an example so whatever)

    what it should be:

    Killer, Mid-chapter patch (specific to new killer), Major patch for bugs/exploits/glitches (replacing killer slot), Killer, mid chapter patch (killer specific again), and another Major patch

    by splitting the killers up into 2 a year they would have more time to iron out details, and make a less buggy mess. and instead of being forced to release the killer 2 to 3 weeks after ptb they could hold a ptb a month in advance and iron pieces out like that.

    I would be willing to pay more ONLY if at least one (preferably 2) killer slots were removed and guarented to major game fixes and balancing (and reworks as that has to go somewhere)

    honestly im annoyed with how many killers there are and how many are coming out. it feels a hell of a lot like quantity over quality and im losing enthusiasm to play. its been a decent 4 years but i think its coming to an end if something doesn't change and soon.

  • Terro
    Terro Member Posts: 1,171

    I really don't think throwing more money at bhvr will solve the problem nor do I believe that the consumer needs to pay more to make sure the producer gets their stuff together. You're telling me that in 2 months they couldn't make a single new killer and perks work? I refuse to pay corporate bhvr to give the bhvr devs more time to make a working product.

  • Claudette_Baguette
    Claudette_Baguette Member Posts: 567

    They already make TONS of money on cosmetics. If they never brought out a DLC again and just froze the game they would still get way too much for their work.

  • Unseen_Force
    Unseen_Force Member Posts: 218

    One of the worst posts/ideas ive ever seen on these forums, and thats saying alot.


    Congratulations

  • TheClownIsKing
    TheClownIsKing Member Posts: 6,278

    I was putting forward some questions.

    I didn’t say that this is what in fact should be done.

    Why do so many forum members have difficulty with basic comprehension?!

  • Nobsyde
    Nobsyde Member Posts: 1,288
    edited December 2020

    I think you misinterpret the reason why DLCs come out regularly (every 3 months). It is not merely for the financial income of the DLC itself, it's for the income they get for everything that come with that, that can be summarised in player engagement.

    After 3 months a game like DbD becomes stale, especially for older players, but with the introduction of new characters this can be avoided for mainly two reasons: curiosity and grinding.

    The latter is especially true - the reason why Bloodwebs are so grindy is because players need to engage with the game in order to level up, meaning more users actively playing and, ultimately, a live game.


    Everything I said in turn ends up in more financial income through cosmetics (which, I suspect, is actually their main source of money - in fact cosmetics have increased in price, e.g. legendary outfits), premium passes and publicity through twitchers and mouth to mouth.


    By increasing the cost of a DLC and delaying new content for an additional let's say 2-3 months, I think the outcome would be disastrous for them: a player can come back to the game after a few weeks of hiatus (that is, after they were burnt out from the lack of diversity) to check new content, but if the wait becomes so long, it will be increasingly more difficult to have them come back.


    What I said before implicitly answers also the proposal to "abolish shards as a currency for new DLCs". Maybe they'll get an higher immediate inflow of money, but in the long run I think this will just be detrimental - players can choose to not buy a new skin that is locked behind auric cells and still play the full game, but locking all the killers behind a paywall will certainly decrease the player base.

  • Xyvielia
    Xyvielia Member Posts: 2,418

    If DLC prices end up needing to increase, then we better be getting this guy ‘cause he’s the only one I know I’m definitely paying extra for, thus far👇🏽


  • TheClownIsKing
    TheClownIsKing Member Posts: 6,278

    I was asking reasonable questions, not suggesting that I think this is exactly what should be done.

  • Terro
    Terro Member Posts: 1,171

    Oddly enough there are ways to do it.

    The post is fine as it is though.

  • Felnex
    Felnex Member Posts: 334

    It was not reasonable. Not at all. That's my whole point.

  • bm33
    bm33 Member Posts: 8,274

    They already added $15 cosmetics as well as the rift to increase their income. They don't need even more money thrown at them, they need better resource management for the income they are already generating. Not listening to feedback from ptbs and pushing out broken products does not garner good faith that giving them more money would result in a better product. Their promises mean nothing when they've given so many empty ones over the years, like the promise of optimizing console 2 years ago.

  • Todbringer
    Todbringer Member Posts: 20

    If they increase the quallity, i dont have any problem with paying more. Games are too cheap in general. And they got much cheaper since the last few years because of money inflation.

  • Leachy_Jr
    Leachy_Jr Member Posts: 2,207

    As a serious response: They have a LOT of ways to generate income, in fact more than most games on the market right now. Increasing DLC price isn't a good way to go as they already have many ways to get money:

    • DLC's
    • Battle pass
    • Actual game price
    • Cosmetics

    So to make it clear, the devs do like what they do and they get money for it. They aren't not putting effort in because they're not being paid.

    My guess is that they have to meet deadlines whether something is finished or not. IDK why, delaying chapters and possibly pulling an operation health chapter seems incredibly beneficial.

  • BasementDweller
    BasementDweller Member Posts: 486

    Inflation causes things to be more expensive, not cheaper.

  • MojoTheFabulous
    MojoTheFabulous Member Posts: 2,015

    It's hard to feel bad for them if they aren't getting enough money from the Chapters, cosmetics and rift passes. As the quality in general has gotten worse when they previously only had Chapters and a few cosmetic packs to sell in the early days. So i'm not sure money is the issue.

  • Orion
    Orion Member Posts: 21,675
    edited December 2020

    I think their point is that AAA games have cost 60 EUR/USD for several years now (a few decades, if I'm not mistaken), despite the fact that 60 EUR/USD today is much less than it was a decade ago.

    EDIT: It's a bad argument, IMO, because gaming companies also report record profits basically every year, even when you take inflation into account.

  • Dustin
    Dustin Member Posts: 2,321
    edited December 2020

    In my view the issue isn't the money BHVR makes it's the amount of time they have to make it and the results that occur from the PTB. In fact I'd suggest that the PTB should occur much earlier than it does maybe even immediately after a chapter release or mid chapter release so we can immediately start testing what's planned for next update just to give BHVR more time to adjust based on feedback.

  • FrootLoops
    FrootLoops Member Posts: 376

    I don't think less frequent more expensive DLC would solve the problem. It's a lot easier for most people to justify dropping $10 on a DLC than it is $20, so even if they halved the frequency but doubled the price it would ultimately mean less money. BHVR committed to avoiding the "Pay to win" strategy that we see in other free to play multiplayer games, so selling perks, items, BP, etc is pretty much out.

    I think the only way they could reasonably reduce the chapter frequency to focus on bug fixes and polish would be to move back to P2P in order to reduce the server overhead cost, but that throws out the hit validation and reintroduces a lot more lag switching and generally crappy game play caused by latency

    of course they could always reach out to the community for assistance. I work in IT as a system administrator/developer and would be happy to volunteer my time under an NDA to help make this game better

  • Todbringer
    Todbringer Member Posts: 20

    But games never got more expensive.

    The price never changes but because money in general got less worth, they got cheaper because you got ,,more".

  • BubbaMain64
    BubbaMain64 Member Posts: 546

    Until we get better quality DLC, I think they should honestly lower it. Think about it. 20 bucks for the base game and I think almost over 100 to buy EVERY DLC. Then take into account the time to grind for the perks and the ingame shop with the rift. DBD's monetization is horrible for it's quality.

  • Orion
    Orion Member Posts: 21,675

    And yet, gaming companies report record profits year after year, even if you take inflation into account.

    The industry is fine, don't let them convince you otherwise. If anything, AAA games could be cheaper, to account for the ridiculous increase in profit over the decades.

  • Jyn_Mojito
    Jyn_Mojito Member Posts: 515

    I actually agree with nearly everything you've said, and give you a lot of credit for looking at current game health and how to try and create a solution.

    That being said, I don't think dishing out more money for dlc is the answer. I DO think that there needs to be some sort of roundtable where player feedback is acknowledged real time so the community feels heard. And the devs can be transparent about what their goals are and how the community can support them and the game.

    At the moment there's too much vagueness and questions unanswered on the devs side, and too much anger and pointing fingers on the community side. I think it's going to take BOTH sides engaged in open dialogue for things to get better.

    Maybe something like an ambassador program, where community members can discuss game concerns with several devs every few weeks? I know the Fog Whisperers are technically supposed to fill this role, but that hasn't really borne fruit 🤷‍♀️

  • Acromio
    Acromio Member Posts: 1,737

    They have a cosmetic shop, a battle pass, paid DLC. How much money do you think they still need?

  • Todbringer
    Todbringer Member Posts: 20

    dont get me wrong, some games are way too expensive BUT there are indeed games which are waaay too cheap for the quality you get. Lets take Dont Starve for example. Even if they add a new DLC like Hamlet, which actually is almost a whole new game, only costs like 7€ while other companies like EA charge you 20€ for a damn skin.


    Many games and DLCs are overpriced, but that doesnt change the fact that games in general got cheaper over the last years.


    That being said, i would pay more IF the quallity we get, would be much better. The last Chapter which was released yesterday for example is was too overpriced for the mess we got, but if they would actually give us good, balanced quallity updates i wouldnt have any problem with paying more.

  • TicTac
    TicTac Member Posts: 2,424

    What are you talking about? I bought both with shards.

  • Alphasoul05
    Alphasoul05 Member Posts: 601
    edited December 2020

    Bro, the problem is their 3 month schedule and their lack of manpower to keep up with it. I can't imagine how overworked these devs are, like most are in the industry.

    You already pay for

    The game

    DLCs

    Individual characters

    The rift if you choose

    Cosmetics

    The entire game is monetized and you want to give them more money? I don't think that's going to help.

  • Their money comes mostly from cosmetics.

    So I mean I doubt DLC prices are going to increase anytime soon, it helps their market more if people get the DLC cheaply and then dump more money than the cost of the DLC on cosmetics for them.

  • TicTac
    TicTac Member Posts: 2,424

    Many have said it. DLCs are for the playercount no for money.

    When you look at F2P-games you see that they get enough money with skins. A DLC is more like a special event to keep player interested then a good income.

    And the most income with skins are whales (player who spend way too much). I dont think thats different in DbD.

    So the only reason for DLCs is to generate hype and keep the playerbase steady. You need new players, because some old players leave. Without new players a game slowly dies.

    Im personally more excited for the key and mori change and perk reworks then for a new chapter.

  • bm33
    bm33 Member Posts: 8,274

    BE is against OT/Crunch (McLean has talked about it in his streams), which is good to avoid overworking their employees. Problem is they apparently are also against pushing back release dates and will just put out unfinished products.