What's the logic behind rank reset?

Honestly I've never found solo queue more painful than it is right now, maybe because of al the new players from the broken RE chapter. I haven't had a single game today where my teammates seem to understand that you need to do gens. It is so painful. I've taken long breaks from this game before, but I am struggling to have the slightest bit of fun right now.

So what is rank reset supposed to accomplish? Was it just something to work towards, as if the bloodpoint grind isn't enough?

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