Visit the Kill Switch Master List for more information on these and other current known issues: https://forums.bhvr.com/dead-by-daylight/kb/articles/299-kill-switch-master-list
We encourage you to be as honest as possible in letting us know how you feel about the game. The information and answers provided are anonymous, not shared with any third-party, and will not be used for purposes other than survey analysis.
Access the survey HERE!
Please stop.
Stop complaining about the limited time cosmetics. Just, stop.
Do you like the outfits? Buy them.
Do you not like them? Don’t buy them.
It’s so simple.
I logged in was like…cool, Mikaela…Kate…definitely Yun Jin, click..purchase…done. So easy.
Trickster? Nah.
Meg? Can’t stand Meg, but love the cosmetic..so prob yes, before Jan 4th.
So simple.
Why are you all in an uproar?
I can’t get my frozen Pumpkin coffee year round either, but I’m not spamming their mailbox letting them know. I know soon my peppermint mocha will be gone another year…but here I am…accepting it. Stores are not selling Halloween costumes year round …or Christmas trees…..are you grasping the concept?
If you want it, buy it.
If you do not…move alone.
Why isn’t that the end?
Comments
-
Well said!
4 -
If the community doesn't speak up about shady practices then that's basically giving BHVR the green light to try even worse practices.
So to them I say: Please continue.
72 -
Im not understanding the whole issue. Trying to piece it together from all these posts is confusing. So what exactly is BHVR doing and what is the issue with it?
0 -
FOMO tactics.
53 -
No thanks. I think I'll keep talking about things I despise
64 -
Up until this recently passed Halloween DbD didn't have time-limited sales on cosmetics and once they released cosmetics in the store they were there to stay.
Time-limited sales are a method (in some opinions scummy) to increase sales on the affected items by inducing FOMO (Fear Of Missing Out) in their customers.
That's not really that bad in and of itself (at least in my opinion) but they are not just applying it to new cosmetics. They are taking old cosmetics that in some cases have already been in the store for years and turning them into time-limited, seasonal items. For example, the ugly sweaters.
23 -
funny people bring up frozen Pumpkin coffee or peppermint mocha whatever but most starbucks I been to if they have pepper mint or ingredients they make it for you.
I remember they was a starbuck halloween coffee drink remember it was white mocha with raspberry dizzle they made it for me just fine tho the drink was long gone.
so stop using seasonal drink...😂
7 -
Thank you for defending nerfing store for no good reason other than "forcing" people and making people more stressfull to buy cosmetics!
Sure no one will mind taking old skins that are availible at any time so anyone can decide without time pressure to buy them TO make them suddenly limited!
Yea keep defending anti-customer stuff!
Thank you!
17 -
Because these are digital cosmetics, not treats or whatever you're on about. There is no reason for them to be limited time.
20 -
I honestly do not understand what's going on, but games like Fortnite literally have item rotation and it changes 24 hours and some items may never appear again and like no one has a meltdown about it, it really is not a big deal at all
6 -
Remember when BHVR gave away that hound Huntress mask and a bunch of other cosmetics to everybody because "We don't want to do exclusive cosmetics?"
FOMO-type stuff is pretty exclusive if you ask me. If you weren't around to get them in the time they were there, guess you've gotta wait a whole-ass YEAR.
20 -
This, 100% this. I've never had trouble getting a seasonal flavor outside the season its from.
2 -
Don't ask questions, just consume product and then get excited for next products.
20 -
Exactly.. no one is forced to buy the skins, if you like one and want it you buy it, if you can't you don't, end of the story. Its not like it give any advantage at the game or anything. Stop being drama queens for frivolous and ephemeral things like this.
6 -
"Guys stop thinking critically just buy everything regardless of how morally questionable the business tactics of the vendor are"
yeah ok bud
34 -
I mean if bhvr want to stop the complaining they could always just not make the outfits into a yearly exclusive, their current model has been doing just fine all this time.
8 -
I know I'm in the minority in this, but I'm sooooooooooo glad I care ever so little for cosmetics in this game.
5 -
Why do you think I don't buy anything from that damn game?
7 -
Then just... don't care, and FOMO has no effect on you
3 -
I can buy a Halloween costume literally any day of the year. It would be utterly ignorant if you could only buy costumes in October.
I'm sure I could buy a Christmas tree any time of year too, they're just a "featured item" around Christmas time.
Not everyone is rich, either; a lot of people don't have the money to simply impulse buy every single skin in the game like you apparently do.
15 -
It seems pretty obvious isn't it?
I don't think most of the complainers even understand why they are complaining.
I smile every time I read "shady tactics". I wonder how many of these "straight arrows" are doing any business with Activision/Blizzard, Ubisoft, Electronic Arts, Take 2, Bethesda ... all having displayed real anti-consumer, manipulative and down-right scummy tactics.
If they do, their voice doesn't hold much weight, does it?
Without mentioning that in any business*, a time-exclusive sale (for any kind of event) is basic commerce. (And also increases the value of the item.)
*) Which BHVR is.
3 -
So predatory practices are okay as long as they don't affect me?
nah.
17 -
I don't care about making NEW limited cosmetics, but dragging past Christmas cosmetics is disgusting
4 -
1
Pretty sure you can't tell other people to "shut up about it" on the forums
2
Sorry if BHVR implemented an anti-consumer tactic for no good reason and the consumers are complaining
12 -
What exactly is "shady" about something done right out in the open? They announced their plans. There is no secret agenda here.
3 -
I don't mind people talking about it. People are unhappy about it and should be allowed to say their piece
That said, these situations are when I REALLY wish BHVR forums had a "one thread per topic" thing. At this moment, there are SEVEN topics about this issue on page 1 (I didn't bother to check page 2 if anything had fallen off right away)
Say your piece, good or bad, but there's no reason for everyone to start their own thread for the same argument
0 -
Replace "shady" with "manipulative"
Add to the mix the fact that these kind of tactics prey better on those with low impulse control and it's easy to see why people are not happy about bhvr joining the fomo train
11 -
Here is a product.
Buy it if you want, or don't.
I'm not seeing the manipulation. Either you want to buy the item in question, or not.
6 -
Seasonal cosmetics are not predatory or morally questionable. All of this is pretty much yelling wolf when no wolf is there.
4 -
From another thread, a very detailed explanation why these tactics are "questionable" at best:
I've been seeing a surprising number of posts defending this kind of practice, while not really grasping what is actually happening with it. FOMO causes an irrational shift in prioritization by directly manipulating the availability of a purchase. This shift is something that your average person is able to maintain a rational perspective regarding, such as "i don't need it that much" or "I can wait for another chance later." The people it is designed to affect, are those with any form of impaired impulse control, or poor budgeting skills. There have been notorious GDC lectures outlining very specifically how to take advantage of these people and try to get as much money as possible out of them, with FOMO being one of the key methods. It is a known business practice that very specifically targets a vulnerable demographic.
Lets say you are faced with this situation, and have other more important obligations and are unable to make the purchase. A typical mind will think "oh well" and go without, but an affected person will start trying to readjust their budget to make it work, they may borrow money or even forgo financial obligations altogether as the need to commit to the purchase or lose out on it entirely outweighs their otherwise rational budgeting and prioritization. Its actually part of gambling addictions as well, as "the next bet can be the win that offsets all my losses" even after going into debt. It is a very real and well documented psychological effect.
The worst part is that, again, it has very minimal impact on most people. For many its not about losing the ability to purchase something like an ingame cosmetic, and they may not even see that as financially reasonable as it is. The problem is that it so very specifically preys on those who are vulnerable to the tactic, who are treated as whales (individuals who spend more than the average consumer, to make up for a lack of sales elsewhere) in the process.
Its an absolute shame how much this kind of practice is not only accepted, but even defended in the industry. There can literally be people bypassing anything from holiday gifts for loved ones to financial responsibilities such as paying their bills just to sell a few more ugly sweater model meshes and textures.
21 -
That's a lot of words to say "It's mean because some people are weak so that makes the company evil."
I'm sorry, that sounds as dumb as "Coors selling a case of beer for 20% off is predatory towards alcoholics".
3 -
You make a good point. I need to immediately go to the Little Debbie website and DEMAND I be able to buy Pumpkin Spice Rolls year-round.
0 -
Sorry, your comparison doesn't really make sense.
Alcoholics have an addiction, they are going to buy their "drug" no matter what.
Coors offering a discount is aimed at those who usually wouldn't buy beer or they'd buy less of it.
That situation is almost completely opposite to what's happening here:
Time limited skins target more efficiently those with impulse control issues that are more subject to FOMO
11 -
So should we ban commercials for food at dinner time because it targets the vulnerable hungry?
2 -
Yeah, Fortnite! The game that has, for sure, never been criticized for being designed by a cadre of psychologists to siphon money off impressionable children. What a paragon of ethical business!
8 -
When people bring up comparisons to Epic, Blizzard, and Tencent it makes me cackle because that just makes it seem more immoral given those companies.
4 -
That isn't how things work for people who have specific psychological tics that get attacked by FOMO tactics
average people can say don't care or don't need it so not buying it
People who it affects are willing to go into debt because they can't always go oh I don't care when these tactics are being used
It is why people have problems with battle pass systems in games most of them use Fomo for exclusive items and why people who fomo affects will either buy all the passes and no life or buy levels to max out the pass and in some cases they will buy accounts that have all the battle passes up to the current pass and some buy accounts with dlc that can not be accessible anymore like stranger things on dbd
5 -
There was that time they announced all new original character outfits would be sold for shards after 4 weeks. No exceptions. No "seasonal collections".
Then shortly afterward all new original outfits start being removed from the store just before reaching 4 weeks.
7 -
Personally, I have three issues with it:
1) Announcing that outfits can be bought for shards after four weeks.... but then making it so that outfits are either not in store for 4 weeks or being somehow except from that announcement. I chalk that up to the notoriously poor communication and expectation management BHVR demonstrates any chance they get. (Srsly, idk how they manage to do that. It's astonishing.)
2) Having it retroactively affect items in the store.
3) It being part of business tactics that I frown upon as they target a particularly vulenrable group of people; namely those that have trouble managing money. To those defending these practises: it's not just about some people just having poor impulse control and in a normal world that just so happens to be their problem with sales and limited timed stuff and what not. It's the part where the whole sales strategy is all about taking advantage of them, exploiting them and trying to squeeze as much money out of them as possible, all the while being fully aware of and rejoicing about the vulnerability of these people. In my opinion it's - ethically - not too far off from those people who call elderly people with dementia, telling them their grandchild is in trouble and they need to send x amount of money or else something bad happens - all the while that elderly person can't even remember they don't even have grandchildren.
6 -
I think you have "shady" confused with "changed their minds".
Shady is when a perk suddenly gets nerfed and conveniently left out of the patch notes.
0 -
"Market me harder daddy corporation"
7 -
I can understand why there is an uproar of this cause these kind of FOMO (fear of missing out) tactics do negatively impact people with poor money management skills
I do find their anger to be misdirected
They shouldn't be angry at bhvr for doing this. Without the exclusiveness the skins might not be lucrative enough and that would mean they just wouldn't make those skins at all
If bhvr can't pay the bills with skins anymore then they would have to increase the price of the base game/dlc
I'm 100% sure most people who are against the exclusive skins would be in massive uproar if that happened
Their anger should be directed at whatever social support their country has cause they should be giving classes to people who really suffer from poor money management
You don't cover every lake or body of water out of fear people can drown you learn them how to swim
0 -
Idk if they can afford to open an entire other studio in Toronto, can purchase Seattle-based development studio Midwinter Entertainment, and are estimated to have made over 300 million CAD in revenue this year, they could probably not implement practices to extort the most vulnerable out of their money even if it means opening a slightly smaller new studio.
Just food for thought. I don't think they're struggling for cash.
3 -
Can you not read?
I said if you like it, buy it. If you don’t, do not. If limited time cosmetics give you FOMO, that’s a you issue…”bud.”
1 -
Why is it shady? Buy it or don’t.
FOMO is a you issue.
1 -
i am sorry that your life has reached a point where you feel the need to defend corporations on the internet
8 -
Every single company wants to take your money, it's parent responsibility to control what they buy for their children.
These are still just SKINS we are talking about, literally something that does not influence gameplay at all, you are not required to buy them ever.
The fact that there are multiple threads about this now actually is so funny to me, people are so bored these days.
1 -
I mentioned this in another thread but I might as well reiterate.
The issue isn't the cosmetics. It's the underhanded tactics of FOMO that prey on consumers' anxieties to brute force them into spending money. It's manipulative and it's predatory.
2 -
I don't get all the complaints either, but just let them vent about it.
It's most likely people who want to complain about something all the time, they'll probably calm down after a while and find something else to complain about.
0 -
FOMO as a marketing tactic is morally questionable and specifically targeted at the vulnerable. Which, I should point out, does not just mean 'completely normal but with poor impulse control'; I mean that bad impulse control is part of a lot of mental illnesses (and, of course, can wind up in a lot of coping mechanisms for more!)
And if you think that it doesn't concern you when companies start doing things like this and it only matters to the people who're affected, then you're both being far more selfish than the people actually complaining, and really hope your mental health never takes any sort of downturn.
I really don't know how else to explain 'you should care about other people', though. It's not hard. This is a tactic that will hurt people. Maybe only a few people, who knows what DBD's player base is like. But it's going to hurt some people, and that's... fine to you, because it's a business tactic? ok.
8
