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What data do the devs look at?
For balancing decisions, is it just kills/escapes? Do they look at win statistics for each specific perk? If so, then why are there so many useless perks that don't get buffed?
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They look at a lot of things we don't have access to, not just the Kill/Escape ratio.
They look at individual killers, what perks are popular with which Killler, what Maps are the most deadly and which are the most safe for the Survivors, what rank each individual Killer/Survivor are at, and how much "Fun" the game was for both sides.
Basically to put it simply, a lot of thought is put into the balance decisions for the game. The devs may have done a ton of misteps in the past, but they definitely have improved upon their act with the recent balance changes. Especially since they're now considering a new mechanic that is similar to the Endgame Collapse, but for the early game.
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They probably have all kinds of metrics that they can create reports around (win rates for specific characters, items, perks, maps, ranks, etc.).
There are a lot of bad perks because there are a lot of perks, period. There are currently 77 survivor perks and 69 killer perks. Balancing that number of things is not easy (plus the perks don't exist in a vacuum either), and balancing changes always have unforeseen ripple effects.
Have a look at all the characters in, say, Marvel vs. Capcom 2, and then do some digging and tell me how many are viable (the answer is 4 out of 56). Dead by Daylight's situation isn't quite as dramatic, but it's the same principle. When you have a ton of option, there is gonna be a small smattering of stuff that is worth using, and a bunch of stuff that just isn't as good. If they tried to rebalance everything, it wouldn't make a difference. The deck chairs might get rearranged, but we'd probably wind up with a roughly similar ratio of awesome-to-awful.
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What's the early game thing going to look like?
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They have not provided any information yet.
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