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Dead by Daylight logo rework on Steam

glitchboi
glitchboi Member Posts: 6,023
edited May 2021 in General Discussions

So, it might be me. Maybe I'm just trippin' balls, god knows what. But did the frickin' Dead by Daylight logo change?

okay nvm i swear its not just me, i checked on wayback machine

So here's what it was before the anniversary stream:

And here's what it is now:

I'm gonna be honest, I'm not a big fan of this change. They joined in on the oversimplification trend. Who knows though, maybe it's just for the Steam page? I do like the simplified icon at the right, could be used for the game icon, but the old one should definitely stay for the loading screen and most of the game.

I'm gonna assume the new one is just a placeholder before they update Trapper's render to his updated model, and also considering the background is a bit blurry compared to the first image.

Seems like they also changed the game's logo on the overview image, so that's interesting.

What do you think about the logo change? Personally I'm not a fan of that font, but meh, the icon is kinda nice.

Comments

  • Superyoshiegg
    Superyoshiegg Member Posts: 1,490

    I like it. Looks stylistically similar to the logos the Evil Dead and Scream franchises have.

    It fits. Much more pleasing to look at and creative than the original logo, which looked like it was basic Arial Narrow.

  • Brokenbones
    Brokenbones Member Posts: 5,231

    I guess death is an escape now...

    Why remove the tagline???

  • kaeru
    kaeru Member Posts: 1,568

    First thought it was a rocket league font.


  • DistortedDream
    DistortedDream Member Posts: 672

    I'm not gonna lie, The logo change looks pretty bad.

  • jester20k
    jester20k Member Posts: 827

    Yeah its not good at all

  • kaeru
    kaeru Member Posts: 1,568

    They probably choose bold font to make it more recognisable on thumbnails.

    I think it's fine and we just need to get used to it. I doubt you all would be upset if this font was there from 2016.

  • deckyr
    deckyr Member Posts: 799
    edited May 2021

    the 4 skulled fingers almost looking like they're stuck on a pike and then the strikethrough for the killer is one of the smartest graphic design elements i've seen and i constantly praise it as being such impeccably good imagery for what the game is conveying as its core concept

    and now it's gone so i guess that's that

    gotta get in on that corporate blandification. god forbid logos convey something any more. smoothen it all. push trapper to the left some more so that his arm is uncomfortably close to the edge of the image, that's definitely going to improve this picture and not worsen it in any way.

    did they get a new graphic designer? did someone decide to "modernise" this? because it's objectively a downgrade.

  • MojoTheFabulous
    MojoTheFabulous Member Posts: 2,015

    I think it's like this to look similar to how the Resident Evil titles look. If that is the case, the new look is probably temporary.

  • _NIGHTMARE_
    _NIGHTMARE_ Member Posts: 727

    Looks alright...

    The text on the old logo didn't really work for me, there was just something kinda off about it.

    The new text, I like; but what have they done to the skulls!?

    I thought that part of the main logo really represented the whole asymmetrical horror experience so well... :( Hoping that part isn't a permanent change.

    Like, I understand that in general, logo's need to be a bit understated and simplistic to work and to convey the brand effectively.

    But taking away the skulls there was probably a step in the wrong direction.

    Everything else, I kind of like; but the skulls need to stay for it to work for me.

  • Phasmamain
    Phasmamain Member Posts: 11,534

    The text looks fine but I’m not sure why they changed the tally mark. It looked fine before

  • GentlemanFridge
    GentlemanFridge Member Posts: 5,830

    People are saying the logo itself changed in shape. It hasn’t, it’s just a solid white now, as opposed to being smears.

    As for my opinion...not a fan.

  • xenotimebong
    xenotimebong Member Posts: 2,803
    edited May 2021

    I like that the image is a bit higher contrast and that the text is larger and bolder. Makes sense from a branding perspective to have the name of your game be front and centre and stand out more.

    I preferred the old logo with the skulls more, though.

  • JimbusCrimbus
    JimbusCrimbus Member Posts: 1,140

    People saying it's "bad" don't understand the logistics of a good logo design.

    This is leagues better than it was.

  • ItzZane_
    ItzZane_ Member Posts: 965

    Old one obviously looks better and Tells us that it's a horror game, And not a PVP game

  • TheMadCat
    TheMadCat Member Posts: 2,203

    But there is a difference between knowing what does a good logo and what we like.

    I think I'm super biased: I like changes. I like fresh start. So, I immediately liked the new logo because... it's new. OK, not only because it's new, but it's one of the factors which makes me like it.

    Some people don't like changes, and the simple fact it was changed altered their judgement. Like the fact it's new altered mine.

    If I try to think out of my comfort zone, I'd say it's alright. The name of the game is big enough to be read from away, the logo is still recognizable... Nothing fancy nor unique, so it's simply alright.

    (If you have something to add about the design, I'd like to read about it. I'm no graphic designer but I'm super interested.)

  • JimbusCrimbus
    JimbusCrimbus Member Posts: 1,140

    The logo isn't about "what you like" as a consumer. That's not why logos exist. Logos exist for exposure, readability, and brand recognition. Something the new design is leaps and bounds ahead of the old one in.

This discussion has been closed.