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Data Tracking in Dead by Daylight Marketing
https://deadbydaylight.com/en/news/data-tracking
I'm not happy about these upcoming changes and hope that you would reconsider. The following is not nearly good enough:
"We understand that player privacy is a topic near and dear to the hearts of gamers – and rightfully so. For that reason, we wanted to take the time to shed some light on what this means for new and existing players moving forward, what kind of data is collected, and exactly how it will and won’t be used."
We already bought your game. Many of us have spent hundreds of dollars on DLCs, cosmetics, and the like. You do not also need to track marketing data. This is something I'd expect from Google freeware, not a paid video game with probably $150-200 of DLC and even $10-15 cosmetics on offer.
Rather than trusting several dozen different companies to mine our data while keeping our data secure and truly anonymous, to use the data responsibly, and to never expand their scope further to more unsavory things (i.e. you linked your Google account with us to crossplay with Stadia, uh ohhhh, guess it's time to sell your data profile to Google ecks dee), the better solution is for that data not to be collected and stockpiled in the first place.
I realize this will probably fall on deaf ears. Half of the people involved in this effort will justify it as "I don't care what the users want; we need to make money" and the other, particularly braindead half will say "Targeted ads are good! Everyone actually likes them, so long as we mine enough data to make them relevant!"
I hate the entire paradigm that modern tech companies have embraced in which they violate user privacy, often without their knowledge, in order to serve users largely unwanted content to inflate their profits. One can only hope that non-EU governments will eventually catch on and legally mandate that this crap be opt-in. In the meantime, please do the right thing. Even a simple opt out option would be better than turning it on across the board and putting out a weak sauce statement about how our privacy is important to you.
Comments
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What Ads? Are we now expecting to see pop up ads in the game?
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Ah more marketing, as if the obnoxious constant twitter memes they do wasn't bad enough
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No, they are adding ways to track how marketing impacts purchases made. Essentially "are they getting their bang for their buck." Also it will only affect you if you click on an ad.
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Thats what he asked. What ads?
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There's no indicator that they are increasing the number of ads they have. What they are doing is adding to their capability to track how the ads influence consumer spending to the desired outcome. As for what ads, well ads are served on the internet. I just assumed it was a clear connection to the ads you see on the internet as what they are wanting to understand better.
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They'll put them on breakable walls, skill checks, random bits of scenery, cosmetics... It'll be like how ads took over sporting arenas/uniforms. Before each match you'll need to sit through ads, subscription service to cut down amount of ads seen.
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What ad though? Only "ads" I see is the news and store pages.
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Since i doubt that they get access to my browser or steam overlay. I can only assume that we suddenly will see ingame ads.
This might also explain why the PTB has been postponed.
I honestly don´t like the idea of ads.
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The ads they run don't have to be targeted to just you. They exist in a variety of forms through search engines, sites like facebook etc.
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How would those ads be tracked in game? You saying they are installing spyware on my PC to snoop websites I visit?
Ad tracking in browsers are done through cookies. Those cookies are not assessable outside that browser.
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I believe they go into detail about this exact thing in their post. Also you should look up some of this stuff to clear the confusion since I’m operating on the assumption you read their post and it doesn’t seem to be the case.
Have you read their post? That would clear up the confusion.
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Yes, i did. Now i´m waiting for the PTB to see if there are ads on it.
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If I was a betting person I’d pay money since I’m 100% not expecting ads. All this does is allow them to get the most bang for their buck with advertisements. The method they seem to be using is also sound, having handled PII before what they are describing as using is pretty standard. But again just based on the explanation they provided, and my own prior knowledge there won’t be ads.
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can someone please link me that post. im so confused now
edit never mind im just blind xd
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This match was sponsered by Raid Shadow Legends
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Didn't this issue happened some years ago? I remember seeing this same discussion in reddit, where it was found that bhvr was selling our data to chinese companies and bhvr then removed this with the clown update.
History repeats itself I guess
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If a raid shadow legends ad shows up, i´m uninstalling.
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Yes, I read the post. I didn't see where they specified what advertising will be in the game.
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