Please stop.
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But it's not FOMO....they have specifically said they will be back next year though.
It's not like other games that do limited time cosmetics that once they are gone they are gone forever. But Heroes does that all the time with their monthly purchase bonus that is only available for that month and once it's gone it's gone forever.
The only time BHVR has had cosmetics that were out and now gone forever was the Stranger Things cosmetics but that's not on them but Netflix.
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No. I just keep scrolling because I don't let a company's sales schedule get under my skin.
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If it were just the new stuff I wouldn't mind it as much, It'd still be kinda scummy but it's new content so it's understandable they want to get as many sales as possible from it
But padlocking content that's been available at any time for years all of a sudden? What's the point other than pure greed?
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Nah, it's still FOMO. A lot of mobile games actually work like this--whatever it is that is currently on sale has a very high chance of coming back later (up to being certain in some cases), but they still run the limited sale tactics. Because it's not "will it be back ever!", it's "If you don't get it, you're missing out for longer than the human brain is good at handling". A year is a very long unit of time for our primitive, panicky, greedy brains to wrap their head around.
Plus, bad impulse control and a lack of patience tend to go hand in hand. The people who'd be worst at waiting another year for a chance are therefore the ones who're most susceptible to FOMO in the first place.
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Eh I guess my brain isn't wired like that.
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I think that's part of the problem that leads to so many people not getting why it's a shady tactic. They aren't susceptible to FOMO tactics in general, so to them it's just a matter of "oh, well you could wait anyway, so why does it matter?" Without direct experience of it or a good working knowledge of psychology and marketing (and the psychology involved in marketing in particular), it doesn't seem like anything noteworthy. Sales just seem like something that attracts more customers because things are cheaper--but it's not just about elastic demand like that.
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Thank you! It's so nice to see someone who understands the point of why this practice is such garbage and explain it so well too.
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But it's just cosmetics.... I mean you absolutely do not need them to play the game. In mobile games they put then "new power crept unit" that you need to stay competitive or in games like AC, a powerful weapon that without it there are things you can't do or would take a long time.
Cosmetics?... There is no one who needs them. At all.
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Personally I hope that they start month locking their other seasonal collections too
I hope anything released in Spring is locked to Spring
All Fall/Halloween stuff locked to Halloween
All Summer cosmetics locked to Summer
And the best part, all of them are auric only from now on
Maybe then people might realise this kind of thing isn't okay. It's bad enough they release a buggy unfinished mess of a chapter with gamebreaking bugs that won't be fixed until next year but they also have to do stuff like this and act like it's perfectly fine.
It's ok tho the (un)funny twitter guy is larping as dwight again nothing to see here
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I think what people really need to consider isn't necessarily WHAT Behaviour are doing here, but WHY. Why is this limited time cosmetic practice only just starting to be added to the game? It doesn't benefit players in any way by making cosmetics less available or to gate them off behind a limited time pay wall. Obviously, it's to capitalise on the FOMO tactic. I'm seeing a fair number of people here saying that if FOMO is a 'you' problem, that they just need to get over it and move on.
But if it were that simple, the tactic wouldn't work, nobody would buy these limited time cosmetics and BHVR would be disincentivised to continue. In fact, the opposite has happened. We saw this at Halloween and are now seeing it again for the Holidays. Because BHVR are aware that those most vulnerable to this practice, in particular those with gambling problems, budgeting, people with poor impulse control, will continue to fall prey to it., and that it is incredibly difficult to overcome such psychological problems. It's easy to say for these people to just 'not buy' when you don't understand/can't relate to the difficulties they face. Something easy for you might be very hard for them. And this is something that BHVR plans to continue to take advantage of. There is a STRONG REASON why BHVR are implementing FOMO cosmetics, and it isn't to make the game better. Defending this as a result is something I cannot understand.
Things like this are a very, very slippery slope in terms of how monetised a game can get. If we as a community stay silent on such an issue, we risk more of these 'features' getting added to the game that only serve to make BHVR more money while exploiting vulnerable individuals, not to actually make the game better. I've seen this sort of thing happen to games I used to love like Overwatch and it sucks. I'd rather not let DBD (as much as I to be honest hate playing it) fall into the same money pit.
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Not for Me or Not for You.
It may not be beautiful in the way it is done, but it is a legitimate business commercial practice.
If you want to buy it, buy it. If you don't want to buy, don't buy.
If you don't want it now, wait a year. If you can't wait, buy.
I don't want to buy skins as fast as possible. I didn't even buy the toilet paper Halloween Dwight yet.
It's a business point of view... . "It's only for this time period of the year!" I am just saying. (Although it would be more helpful to state that it will be re-released at the same time next year... It would probably sell better if you didn't.)
Well, I hope that the game will improve with the money paid by those who bought it. Maybe I don't even have the right to expect the game to get better since I didn't buy it, lol.
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>Stores are not selling Halloween costumes year round
Look at this scrub who only "dresses up" when THE MAN tells them to
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I honestly don't understand this "FOMO" mentality. Skins don't have any kind of impact on gameplay. If this was about, for example, a killer stronger than Nurse that would only be available for purchase during a month I would understand it, but skins have literally no impact on how the game is played. Are you guys also buying every new trendy clothes that come out IRL because you think you're "missing out" as well?
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When the economy is in a big downswing, prices are soaring for everything and anything, it is also christmas time so people with children can't frugely spend on themselves because we have to make this time of year special for kids. I personally bought most of my christmas cosmetics back in early november when I knew my money would not be as tied up. Now because of these stupid changes I won't be able too do that for next year and since they release around christmas I am kind of screwed. Especially since me and my wife have a rule during christmas not to buy anything for our selves.
Thing is I used auric cells to do that in november. So whats the difference if I buy them with auric cells now or later? Why do they have to leave?
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Cosmetics don't affect gameplay.Post edited by entertainment720 on3 -
Yes, that is how things like FOMO work. If you have any investment in something, even things like cosmetic skins in a video game, then that's an opportunity for marketers to exploit with the idea that this thing is only available for a limited time, so you'd better get it now.
The amount of "I don't personally get it so I can't accept that it's bad" in this thread is amazing. This isn't rocket science or top secret! It's not a fringe theory! It's well-studied, which is why so many companies use it.
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uhh? no. if bhvr is doing scummy business we'll talk about it.
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that make no sense. You can’t comprehend if you want something, buy it. If not, move on.
It’s not unreasonable. You can’t buy seasonal things year round in the “real world.” It’s the same. BHVR isn’t responsible for your FOMO.
Post edited by entertainment720 on1 -
I do have children actually, I also knew these skins were going to be released some time ago and that I would want the majority of them, so I also planned accordingly. They never just release new cosmetics, we’re always shown them well ahead of time.
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Yes you can buy seasonal things year round in the real world.
Post edited by entertainment720 on4 -
The game is not going to improve, might as well enjoy the new cosmetics.
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So you can walk into a Target in March and buy a Christmas sweater? No.
Post edited by entertainment720 on1 -
No but you can order it online. Did you forget about Internet? The very thing you're using right now?
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Ah of course, buying things online isn't real.
Post edited by entertainment720 on1 -
People did plan accordingly. They held the vote for the Christmas cosmetics months ago. Around the same time, they announced that ALL new non-licensed outfits would be made available for iri shards after 4 weeks. Not (maybe) a year later. Not "excluding collections".
Many players have been grinding and saving shards with the intent to purchase these outfits based on the announcement, from the official DBD twitter account, that these would be available for shards after a month.
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I've done karate since I was, like, 7. My karate instructor, in the time that I've known him, has gotten married and had kids, two of whom have pretty severe autism, and a trait they both share are that they have very, very poor impulse control (one kid once swore in front of his entire class because he just couldn't contain his excitement and the first impulse was to scream ######### YES at the top of his lungs, absolutely pissing myself when I heard this story). One of them is now in their teens, has a part time job while going through secondary school, and is about to start college next year (couldn't be prouder of him). He's at the stage in his life where he's responsible for most of his own money (parents keep half just to make sure that he doesn't spend everything he has, which is reasonable), and I've been told that he's not allowed anywhere near gatcha games, fortnite, or any other game that capitalises on FOMO because of that poor impulse control, that they've been working on for over a decade with him on literally since he was born. That poor impulse control that he's doing his best with but just can't get on top of.
Is he weak minded, would you say, because of this? If his parents weren't as good at monitoring what he does online, and he'd fallen into issues because of FOMO tactics, would you still call him entitled, or even his parents, for thinking that these marketing tactics are absolute scum?
Just so I know where you stand on this issue, truly. Because he's an incredibly strong person, to have battled through what life dealt him and be sitting higher tier papers when even getting into class is an effort for him each day.
That's not him being weak minded, that's him being vulnerable, and that's why this tactic is so predatory. Because it literally preys upon people like him who haven't had parents like he's got. And if you'd still call him weak, then I dread the day one of your kids comes to you with a mental health issue.
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You understand there’s a rare exception, right? This example is a big reach on your part
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This is my problem also. It's not that they're selling cosmetics for money -- it's that they started off by saying, "All of the non-licensed cosmetics will be free from now on, after the first four weeks!" and now they're like, "J/k j/k most of them won't be free." Why even tell people that you're going to make it free if you're not? Just so they can be disappointed? Or (more nefariously) because you want them to pick out the ones they want and get used to the idea of having them, and then suddenly feel pressured to buy them before they disappear?
I don't get it.
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Fortnites a free game with, outside of Save The World (an abandoned campaign mode), no additional purchases that lock you out from playing certain parts of the game. To own everything content wise in the game you need to pay 12 euro-ish.
Dead by Dayligh is a paid game with many additional purchases that lock you out from playing certain survivors and killers. To own everything content wise in the game you need to pay 202 euro.
I wouldn't compare the two games.
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Every rule has an exception, correct.
That kid is the exception- someone with poor impulse control being effectively monitored online by parents that are trying their best to understand and work with him, not against him. For every one person like that, there are countless others who have poor impulse control for one reason or another that don't have people to stop them, and therefore fall victim to FOMO tactics employed by companies everywhere.
The reason FOMO works in marketing is because of the most vulnerable. Companies are able to see these people, who are the easiest to part with their money, and it capitalises on that, ensuring that their products are mostly tailored to them (and any additional sales from other consumers is a bonus, too). That's why almost every original outfit since the announcement that original outfits will be available for shards a month after their release has been time-limited- they know the older cosmetics will sell far less and so can take this hit while hyperfixating on marketing to the people that will spend the most.
From a general microeconomic perspective, the move makes no sense (hence why yesterday I kept going on about it making no sense to do this), but understanding this move from the point of view of a business it makes complete sense to do this.
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You think the number of mental illnesses that sabotage this one thing is rare? Really?
Or, in fact, that this matters? FOMO is why gacha games rely on making most of their money from a small fraction of players. The entire concept is to milk the hell out of the most vulnerable part of the playerbase to maximise income, well above what you get from the majority of players. It's a deliberate predation.
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I genuinely do not see what part of this you're having trouble understanding:
FOMO isn't the mental health issue.
FOMO exploits existing mental health issues to make sales.
The complaints are that it's a change to a sales tactic that targets these people who have legitimate mental health issues! FFS, people with mental health issues play games too.
Post edited by entertainment720 on4 -
When I got diagnosed with ASD, I was told that roughly 1 out of 10 people have some form of autism. Granted, it's a wide spectrum by definition, but calling it a rare exception is false.
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Ah, yes, I guess I will just shut and not complain about the fact that they are now removing sixteen year-round cosmetic sets that have been available in the shop for a long time, as well as every ugly sweater, because they feel they can get more sales by using FOMO tactics and preventing people from accessing content that was previously universally available. And this is definitely not concerning at all, seeing how many of these sets aren't even strictly holiday related (like pajamas, open-chest Felix, pig guts Twins, or Jake in a bathrobe), and I have no reason to worry that they'll continue to snip content out of the store on the loosest of reasons.
Clearly I am just upset for no reason.
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But it wouldn't be your biggest worry in life- it would be yet another problem to add to the ever-growing list of problems that companies are now targeting you, and others in similar situations to you, because they know you're easier to manipulate into giving them money. The knowledge that that's happening alone can be awful, let alone having it happen to you.
You don't need to be unaware of these schemes to fall victim, either, which is the worst part. You can be fully aware of what's happening, why it's happening, and yet it will still happen and then you'd regret it instantly afterwards.
You say entitled, I say vulnerable. Clearly we come from 2 very different walks of life.
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It's a forum, where people can speak their minds, for one. Second, the main point is about BHVR stating at first that said outfits could at first be bought with AC's, then afterwards with Iri Shards. Then they went back on what they stated themselves and made it AC's only, and for a limited time. I reckon you understand that people are going to have questions about that, right?
For me personally, it comes down to I can not longer take BHVR's words for whatever they're stating now vs. what they're going to say later on. Which is fine, their business model and form of communication, but they've lost me as a paying consumer 🤷♀️
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Except this isn't the real world? This is very much the internet. Stores don't stock halloween costumes all year because the cost-benefit to those items taking up display space isn't worth it. There's no such conundrum with an online store.
Artificial scarcity is not a consumer-friendly practice. And I wouldn't care as much if it was just the new cosmetic run, but now they're grabbing huge swathes of content that used to be available year-round and limiting it because ~exclusivity~, and I see no reason why this will not continue into their other holidays. How can you possibly view that as a good thing? Is there some reason you think that shirtless Felix and pajama Feng should only be accessible in December?
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No. I don’t agree with what they’re doing as far as all the other cosmetics that have been for sale year round, are now being considered limited.
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Then I'm glad to hear that, but now I don't really understand why you're so against the idea of people complaining, petitioning, or being alarmed by BHVR's shift in policy, given that these two things are heavily related.
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BHVR execs liked OPs post
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...what?
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Thankfully I dont do business with any of them and stopped playing OW when OW2 came out and revealed all new content besides maps was locked behind pay walls. Many people have boycotted these companies and I'm not sure why you put Bethesda there. AFAIK the only crappy thing they did was release Fallout 76
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This is easier said than done.
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Even if you or I don't fall for fomo, Fomo still affects everyone. The gaming industry is notorious for the ridiculous amounts of whales willing to spend anywhere from hundred to thousands of dollars on stuff like cosmetics. In fact, I wouldn't be surprised if DBD had a sizable amount of whales, it's why certain survivors get more cosmetics than others. And it's because of this games start introducing these ######### monetization styles just so they can make more money from these types, and now everyone else is forced to deal with it as well.
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From a per person standpoint, maybe but from a per dollar generated standpoint, it's not true. These vulnerable people are much more likely to overspend and be whales much to their own detriment. Companies are willing to sacrifice sales from normal people and exploit these vulnerable people because they make more money that way.
Post edited by entertainment720 on2 -
"Please stop justifiably complaining about anti-consumer predatory business practices, just have more money to spend."
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😂😂😂 Preach 🙌🏻
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I never really understood why people decide to scream about corporations attempting to nickel and dime their customers, considering that corporations pretty much do not care about what people think about them until people start showing up at their offices with picket signs
You want them to stop doing scummy stuff? Stop giving them money, hell, boycott their game altogether if you are that committed, wasting your breath by screaming at a company that does something you don't like is about as effective as screaming into the ether
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Because these types of tactics are designed to very specifically take more money from the people vulnerable to them, specifically to make up for lacking sales elsewhere. You not buying it is still part of the plan, its the ones who can't help themselves buying your share for you.
Why else would you not just keep the items available at all times, and allow more purchases to be made? Its counterproductive in every way except to squeeze certain people for as much as possible to make up for any other lost sales.
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