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Battle Pass/Rift suggestions.
I Just figured I'd toss out three ideas to you that may help improve your battle pass sales while also making players feel that they are more 'worth' the investment. I wouldn't suggest implementing all of them, this is more of a few ideas and maybe you would like one.
1: if the Archive would unlock the next Survivor and Killer for completing a respective Survivor or killer 'collection' story in the archives if the player happened to own the corresponding battle pass regardless of if the quests were completed during the rift timeframe or not. (if the DLC has more then 2 characters, boost the price of the Battle pass up so its 5$ per character)
-This change would remove a lot of the complaints about Difficult quests. You can expect it to be a bit harder if in the end you are unlocking a whole new character to play. It also encourages players to buy the battle pass at the start of the 'season' rather then wait. After all, you know you are unlocking the ability to Quest for the characters, and you wont have to worry about the Rifts short time frame if you happen to be very casual. Likely you would need to tone down the Auric Cell rewards a bit or completely but most players should be fine with that. I suspect this would tempt almost everyone who's willing to spend money on DLC into buying the pass.
2: Reduced cost battle pass at the start of a season. Start off the battle pass at 6$. at 45 days left the price goes to 8$. At 20 days left its up to 10$. Limit Auric cell gain to 100 per dollar spent.
-This encourages players to Buy the pass early in the hopes they can complete it. Lets face it, Its so much of a grind they likely wont finish it. With the way its looking now, none of my friends are going to spend 10$ on the pass they all know they have no chance of getting even half way done. This could at least encourage people to buy it early, although I doubt it will increase sales much.
3: 50-100% Player Experience boost for the duration of the pass for players that purchase it.
-Again, this encourages players to buy the pass early. You blatantly made the pass an incredible grind. You claimed players that only play survivor or only play killer would easily finish it but that's a lie. Even several twitch streamers that play your game as a full time job doubt they will finish the rift within its time limit regardless of if they complete all of the archives or not. At least this will 'tempt' players into making an early purchase. As it stands I expect I'll have to play 16 hours a day on top of completing all the rift quests I can if I want to finish the Rift. This should chop it down to like 8-12 hours a day. I expect this would be moderately popular. I also expect players would shortly after complain that you made the grind so obnoxious just to force them into buying the battle pass so they could complete things like this hallowed blight event. Its the sort of scummy tactic players expect from companies.
That is it, thanks for listening.
-Me, a random customer who is likely not going to buy the battle pass because I doubt I'll get past rank 40 playing it like a full time job.