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Feedback: Double moral - Devs' promotion of a two-classed community
Regarding the upcoming free "exclusives": One of the reasons to give everyone literally every exclusive cosmetic was to include everyone instead of excluding the majority of the community. So why do you release a new exclusive charm for fog whisperers which 99% of the playerbase can not get?
Its a new exclusive which excludes more people than all those other cosmetics. If you make the exclusives free for everbody, nobody should get an extra treatment.
They already get a bunch of auric cells, free dlcs, dlcs for their community etc to get cosmetics, so they can show them off. Feels like a two-classed community now. I was never disappointed within 7000 hours of DBD, now I am for losing the exclusivity of all my exclusive skins and seeing you release another exclusive skin which less people can obtain.
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If you want those exclusives, couldn't you just become a streamer? Is there really a problem in rewarding players who go the extra mile of streaming the game? Or is it harder to become a Fog Whisperer than to just stream semi-frequently?
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Are we really complaining about free cosmetics again? Really?
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First of all not everyone is allowed to stream due to job restrictions etc - this is the first restriction - and not every streamer is allowed to be part of the fog whisperer programm - second restriction.
More than 2500 people applied for the fog whisperer programm - 60 got into the programm. So at max. 2.4 percent of the applicants got the role.
Right now (03:17pm CET) 27,315 play DBD in the moment (which is btw just a small percentage of the whole playerbase) --> at max. 0.2 percent of the players online right now are fog whisperers and now you can imagine how low the percentage of fog whisperers in the whole player base is. Ofc you could say now everyone can be a fog whisperer but this will never happen due to economic/marketing reasons: Part of the fog whisperer program are auric cells, free dlcs etc. to show off new content for free. Since cosmetics and DLCs are a huge part of the constant income of DBD a large number of fog whisperers (lets say 50 percent of the playerbase - i know this is insane and would be against every economic decision) wouldnt increase the sales. It would kill the whole influence marketing. The fog whisperer program is an influencer marketing instrument which is not thought to include the whole community since its supposed to increase sales and not to give the role to everyone.
People who supported the game by attending events, playing + winning tournaments or giveaways, publishing multiple awesome and time consuming artworks on various social media platforms, playing the game for 7k hours or even more will lose the exclusivity of all their items. I have every single exclusive skin, first I was not happy everyone gets them but now i think its okay as long as nobody gets an extra treatment.
Next to the scamming issue one of the reasons why they give away the exclusive skins to everyone is to include people and stop excluding people. Okay, I totally get that. But at the same moment they release a brand new exclusive for a smaller "more exclusive" group of people who already got another exclusive (twitch shirt). Definitely feels like a two-classed community.
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They are not free - thats the point. They are kept exclusive for 60 people out of thousands of people.
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Compared to the exclusives being given out, Charms aren't as noticable or valued as much. It's one of the reasons Rift Charms are also exclusives. Charms are the equivalent of a badge on your shirt, people won't notice it unless you really make it obvious.
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It does not matter if its noticeable or not. Some exclusives got lookalikes and they were given to us all aswell (Science Fair top, Dwearder etc.) - the difference is almost not noticeable at all - though they are not exclusive. Nobody is complaining about new skins - the fact that its another special treatment for a very small group of people is the major point. On the one hand side devs say No to exclusives but on the other hand side they make an exception for 60 people. Whoever decided this didnt do a great marketing/community management job - thats really a no go for every PR action.
Plus its an exclusive which can be used on every single killer and survivor. Some of the former exclusives were more visible - totally correct - but they were restricted to a single character.
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I was never a fan of the exclusive cosmetics being given to everyone really, but I do think that charms are different. Charms are a way of preserving what was good about exclusive skins - that sense of "I was here", like a souvenir or a badge that represents something special - without impacting too heavily on people's ability to customise their character. Also, charms don't face the same issues with third-party reselling or platform exclusivity that exclusive skins did.
And don't you think it's a bit silly to complain just because someone else was selected to receive something special and you weren't? That's like complaining that it's not fair that only people who win the holiday contests are granted free auric cells by the devs, or it's not fair that not every member of the forum is a moderator.
The Fog Whisperer charm is just one way of recognising a certain player as a person who has made a positive contribution to the growth of the game in a particular area. It's okay for people who have been granted a special status to be able to bear a token of that status.
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"I was never a fan of the exclusive cosmetics being given to everyone really, but I do think that charms are different. Charms are a way of preserving what was good about exclusive skins - that sense of "I was here", like a souvenir or a badge that represents something special - without impacting too heavily on people's ability to customise their character. Also, charms don't face the same issues with third-party reselling or platform exclusivity that exclusive skins did."
Preserving something like "I was here" after 3 years of DBD? And in fact they will be selled on third-party reselling platforms: Didnt you see what happens with accounts with twitch shirts? Accounts with Twitch/Kingkong/Legacy items are sold for enormous prices and with this decision the devs only give such accounts a higher value on those reselling plattforms.
"And don't you think it's a bit silly to complain just because someone else was selected to receive something special and you weren't? That's like complaining that it's not fair that only people who win the holiday contests are granted free auric cells by the devs, or it's not fair that not every member of the forum is a moderator."
No, it is silly to publish double-morals and inconsistens marketing decisions. One of the reasons why exclusives will be free for everyone was to stop the exclusion of people and your example of winning a holiday contest underlines this reason is neglected. I recommend reading my former comment - you did not understand the message behind this post - its a critique on the interface between community management, product management and marketing
"The Fog Whisperer charm is just one way of recognising a certain player as a person who has made a positive contribution to the growth of the game in a particular area. It's okay for people who have been granted a special status to be able to bear a token of that status."
Next to the Twitch and Kingkong shirts? Next to the thousands of auric cells and DLCs with each update? Although a certain percentage is responsible for a negative contribution to the community behavior? Although they insult the devs in another language in their streams? So in your opinion there is only one possibility to have a special status? So it does not matter how helpful you were within 7000 or more hours behind the scenes like support work outside the game (bugs, videos, artworks, cosplays, reports, promotions etc.)
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The developers can't stop people from selling their accounts. It's simply impossible. They did what they could by reducing the value of exclusive skins to nil, but I very highly doubt that account sales are going to be a problem with Fog Whisperers. And if they are, I expect the devs have the power to remove cosmetics from someone's account just as easily as they can grant them.
I did in fact read your former comment, and understood the message perfectly well. Just because I disagree with you doesn't mean I don't understand your point. I already explained in my comment above how exclusive charms recognising certain key members of the community are very different from cosmetic giveaways just for being in the right place at the right time, and therefore they're not being inconsistent in the way you're claiming.
As for your final point, I'm not the one who picks the Fog Whisperers. You can have your own opinion about whether or not they deserve the recognition they get from the developers, but frankly it doesn't matter. If the team decide that a certain person has contributed to the game and its community in a positive manner, they are well within their rights to reward that person in any way they see fit. It is not my opinion that there is "only one possibility to have a special status", nor did I ever say such a thing, so please don't put words in my mouth and pretend I did. But it's totally up to the developers what and who they value, and why, and what kind of "special status" they choose to bestow on them.
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I should mention because @Fibijean didn't.
Selling your account in any platform Dead by Daylight is on is grounds for that account to be terminated by the platform owner. So if you want to pay thousands of dollars for the risk of that account also going away, go ahead. It'll be a very stupid purchase but I'm sure there will be someone who would do that.
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I am absolutely against selling codes, accounts or anything. Its against the Steam and DBD rules and I was just mentioning that it still happens. The devs ' decision to give the exclusive skins to everyone wont change much.
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Those exclusives will be brought in the game cause it was never supposed to resell those cosmetics given to the players via code. Thats has absolutely nothing to do with exclusives given to fogwhisperers.
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It absolutely has. There were like a few main reasons published, one of them was the reselling/scamming issue and another one was to stop the exclusion of players. My post refers to the exclusion part. Devs do exclude people with the release of this (see my first comment in this thread). Furthermore, it does not matter if its a code or an exclusive without a code - reselling accounts is still a thing (saw multiple twitch shirt and king kong accounts for sale), another streamer exclusive just increases the value of such accounts and underlines the special treatment.
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Which players do they exclude? Fogwhisperes arent the the same as the player base. Theyre literally marketing tools. Also nothing to compare to the player base. Also selling accounts isnt allowed, but thats another issue, though they can detect that and ban those accounts, which wasnt possible with codes. Youre just ranting about something with any logic behind youre arguements.
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I have mentioned a whole comment about them as marketing tools..So explain how does the influencer marketing program improve with an exclusive charm which nobody can obtain? The ony thing devs do with the release of another exclusive cosmetic while giving away every exclusive to the whole community is to create another incentive to become a partner of the fog whisperer program and to show off their inconsistent PR actions.
The fog whisperers are supposed to show off cosmetics, new dlcs to increase sales of auric cells and dlcs etc. + to promote the game itself - thats why they get free dlcs and auric cells. The program is a good marketing program, no doubt - but the implementation and the interface between marketing/product management and cm is poorly done. I am speaking with a solid background in CM/PR and (social media) marketing, so i am aware of the processes behind such programs and the need of detailled arrangements behind the scenes. But posting the inclusion of people as one of the reasons for the free exclusives on multiple social media channels and creating a new more exclusive cosmetic at the same time was not a smart choice.
Regarding your logic issue: Whats the name of the thread? Yes, promotion of a two-classed community. And what did you just write? "Fogwhisperes arent the the same as the player base."
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