BHVR here's idea for you.
You need fame to the game and $
In Mid of 2 chapters you can release 2-3$ DLC's with perks. I don't know maybe something like:
Dead by Daylight | Perk Pack One 2.99$ - Having some perks (3? 5?) for killer and surv. Example: 3 for killer 2 for surv. And in next pack more for surv.
ALSO:
You can do Survivor Pack or Killer Pack? What I mean?
Dead by Daylight | Survivor Pack One 8.99$ (including 3 survivors)
Dead by Daylight | Killer Pack One 9.99$ (including 3 killers)
Not spam that pack every month, two month or three month. Do it non-regulary sometimes when your mid chapters. Or stop Chaptering and go for packs. It's only idea.
ALSO:
Bring back map contest. Like Fall Masquearade. We did amount of BP or hooks and received a map for Macmillian. You can bring back this for new players and more fame.
ALSO:
Change PTB mechanic. Do small PTB with Content you are planning to release not GONNA RELEASE.
Every idk 2-3 week you are doing PTB with example: Freddy Planned Rework - you listen feedback and change it - next PTB is about example: Bubba Rework - you listen feedback and change it to be more balanced and after small PTB's do BIG PTB we know with features, content and bug fixing!
NOTE:
We all know skins are overpriced. But your studio need to rise and you need to pay bills and designers etc.
Do not worry - create more skins, DLC's. We understand.
Proposition:
More workers.
+ more bug fixing and balancing, more patches
+ more DLC
+ more events
+ more skins
+ more characters (no Chapter, like this packs)
- - Paying them
But paying for work of new people will be for + because the Content will be more $ than they're payment.
GOOD LUCK IN CREATING 2.0 and 3.0 DBD